Selling Paradise in the Florida Keys
Sellers Pages
1. Have a pre-sale home inspection. Be proactive by arranging for a pre-sale home inspection. An inspector will be able to give you a good indication of the trouble areas that will stand out to potential buyers, and you’ll be able to make repairs before open houses begin.
2. Organize and clean. Pare down clutter and pack up your least-used items, such as large blenders and other kitchen tools, out-of-season clothes, toys, and exercise equipment. Store items off-site or in boxes neatly arranged in the garage or basement. Clean the windows, carpets, walls, lighting fixtures, and baseboards to make the house shine.
3. Get replacement estimates. Do you have big-ticket items that are worn our or will need to be replaced soon, such your roof or carpeting? Get estimates on how much it would cost to replace them, even if you don’t plan to do it yourself. The figures will help buyers determine if they can afford the home, and will be handy when negotiations begin.
4. Find your warranties. Gather up the warranties, guarantees, and user manuals for the furnace, washer and dryer, dishwasher, and any other items that will remain with the house.
5. Spruce up the curb appeal. Pretend you’re a buyer and stand outside of your home. As you approach the front door, what is your impression of the property? Do the lawn and bushes look neatly manicured? Is the address clearly visible? Are pretty flowers or plants framing the entrance? Is the walkway free from cracks and impediments?
cing your home right
Pricing-
5 Things to do before putting your home on the market
1. Have a pre-sale home inspection. Be proactive by arranging for a pre-sale home inspection. An inspector will be able to give you a good indication of the trouble areas that will stand out to potential buyers, and you’ll be able to make repairs before open houses begin.
2. Organize and clean. Pare down clutter and pack up your least-used items, such as large blenders and other kitchen tools, out-of-season clothes, toys, and exercise equipment. Store items off-site or in boxes neatly arranged in the garage or basement. Clean the windows, carpets, walls, lighting fixtures, and baseboards to make the house shine.
3. Get replacement estimates. Do you have big-ticket items that are worn our or will need to be replaced soon, such your roof or carpeting? Get estimates on how much it would cost to replace them, even if you don’t plan to do it yourself. The figures will help buyers determine if they can afford the home, and will be handy when negotiations begin.
4. Find your warranties. Gather up the warranties, guarantees, and user manuals for the furnace, washer and dryer, dishwasher, and any other items that will remain with the house.
5. Spruce up the curb appeal. Pretend you’re a buyer and stand outside of your home. As you approach the front door, what is your impression of the property? Do the lawn and bushes look neatly manicured? Is the address clearly visible? Are pretty flowers or plants framing the entrance? Is the walkway free from cracks and impediments?
Another good idea is to have an appraisal before pricing your home
-
Appraisals provide an objective opinion of value, but it’s not an exact science so appraisals may differ.
-
For buying and selling purposes, appraisals are usually based on market value — what the property could probably be sold for. Other types of value include insurance value, replacement value, and assessed value for property tax purposes.
-
Appraised value is not a constant number. Changes in market conditions can dramatically alter appraised value.
-
Appraised value doesn’t take into account special considerations, like the need to sell rapidly.
-
Lenders usually use either the appraised value or the sale price, whichever is less, to determine the amount of the mortgage they will offer.
If you're not really motivated to move soon, you can always wait - years if necessary - until the market comes back to the price you want. The problem with that is - you still have carrying costs . Do you really want - or, better yet , can you afford to pay the mortgage, taxes and insurance for the next year or two?
Most importantly - in our market here in the Keys, home prices are continuing to drop at a rate of 1 to 1-1/2% each month. That means, next year your home will sell for 12-18% LESS than it would today!!
Showing Tips
Each property has just one chance to make a great impression with a potential buyer. Keep up with cleaning and tidiness every day to ensure that the property is ready to be shown to potential buyers, even on short notice. In other words, keep the property in “Show Time” condition, so that it’s always ready to make the great first impression that can make the sale!
During the Entire Marketing Period:
* Keep the landscaping neatly trimmed, weeded and free
of debris and clutter.
Add a new front door mat; keep walkways, driveway and front door entry
area clean.
* Clean outside lighting fixtures; make sure the doorbell works.
* Repair anything that is not in proper
working order, including loose doorknobs, broken door locks, leaking
taps and toilets, squeaky doors, closets or screen doors
that go off their tracks.
* Repair any broken windows, fogged or leaking windows or windows
that don’t
open and close properly.
* Quiet squeaks or noisy appliance fans |
with a squirt of lubricant.
* Keep kitchen spotless and fresh smelling at all times -- regularly
grind a quarter of a
* lemon in the garbage disposal and keep fresh boxes of
baking soda in refrigerator and freezer.
* Unclutter kitchen counter spaces, pantry and cabinets and under sink area.
* Remove items hanging on the refrigerator.
* Make sure all kitchen appliances are spotless inside and out.
* Make sure all appliances and systems are in perfect working order.
* Keep bathrooms spotless and fresh smelling! Place all personal care items out of sight. Tile, fixtures, shower doors, tubs must be shining and immaculate. Remove all rust and mildew stains; neatly recaulk around the top edges of the tub, countertops, etc.
* Place dishes of potpourri in rooms throughout the house or add a drop of vanilla or bath oil on light bulbs for scent.
* Keep windows, windowsills and all light fixtures clean.
* Don’t forget the storage and car parking areas – keep
them
organized, neat and tidy.
* Keep all pet areas clean and odor-free; change litter box frequently!
* Secure jewelry, cash and other valuable.
Before Each Showing:
Open all drapes, shades and blinds and turn on ALL lights.
Pick up clutter.
Make beds and put away clothes and shoes.
Give floors a quick vacuuming.
Add some strategically placed fresh flowers.
Place a dish of vanilla or cinnamon in a warm oven to create the aroma of fresh baking.
Turn off the television and turn on music at low volume.
Secure pets in the garage, yard or other secured area. Even better, take them out of the house with your or arrange for a friend to keep them.
Make sure all pet areas are clean and odor-free, including litter box.
Make sure all trash is disposed of in neatly covered bins.
Make the temperature comfortably cool.
The Actual Showing:
The selling agent will call your listing agent to set an appointment to show your home. Your agent will contact you to determine if the time is convenient and to arrange the details.
The presence of the owner or family members makes the potential buyer feel like an intruder. It’s best to leave the house while the buyers are touring the home. If it is not possible to leave, excuse yourself and stay in one part of the house or outside.
If the prospective buyer or their agent asks you questions, respond honestly but diplomatically refer additional questions to your agent. It is best not to discuss price, terms, possession or other factors with the buyer or their agent.
If a prospective buyer calls directly or comes by unexpectedly without an agent, get their name and phone number. Explain that it is not a convenient time and say you will have your listing agent contact them. For your benefit and protection do not allow them in your home.
After Each Showing:
We follow up with the showing agent to obtain feedback concerning the potential buyer’s feelings about how well the property fits their needs.
We evaluate the feedback and comments received from other agents that tour the property during our office and association caravans, to share with you ideas that may make the property more marketable. We discuss price reductions and other buyer incentives with you if offers are not being received within the first three weeks of listing the property.
Tips to Upgrade Your Home for
Potentially Increased Property Value:
A home is arguably one of the largest financial investments a person will make in their lifetime. While property values over time are determined by national variables, the economy and local market conditions, the care and upkeep of a property is also a crucial element toward achieving a solid re-sell. Whether you are planning on adding more rooms to create extra space, upgrading your kitchen with new appliances or are thinking of putting your home on the market, Coldwell Banker Real Estate Corporation offers some essential home improvement tips that might increase the value of your home.
Kitchen Makeover: Out of all the rooms in the house, the kitchen is the most popular to remodel. According to Remodeling Magazine, money spent to upgrade a kitchen produces the highest return on investment. "Hot" kitchen makeover trends include adding dual sinks, cooking stations, extra-long dishwashers, under-cabinet lighting, warming ovens and wine coolers.
Bathroom Fixer-Upper: Upgrading a bathroom is also a sound choice and will usually provide a significant return on investment. Large bathrooms are typically on the top of the list of priorities for those seeking to purchase a home. Adding skylights, glass block windows, ceiling fans and sunken whirlpool baths are also attractive selling features. If you don't have the room to expand or to accommodate larger appliances, or you don't think you'll be living in your home long enough to enjoy the changes and/or see a return on this kind of investment, stick with neutral, mid-builder level updated cabinetry, refreshed flooring and shower/tub, or a new sink and toilet.
Room to Grow: Adding a room or two, such as a spare bedroom or a study, is a significant home improvement that you will be able to take advantage of every day. In addition to the much-needed extra space, it can also potentially provide you with a good return on your investment when it comes to selling the property.
Landscaping the Lot: A professionally landscaped yard can certainly increase the "curb appeal" or desirability of a home. In fact, beautifying your lawn can be one of the most inexpensive home improvements. Additional simple landscaping projects include trimming and edging the grass, manicuring the trees and shrubs to open up the view of the house, removing any dead plants and planting flowers to brighten up the yard.
Repair Jobs: While many homeowners may want to update and remodel their kitchen, if the roof needs fixing or the chimney has to be reappointed, then they should prioritize these necessary repairs over any cosmetic changes. This applies to both sellers and those who plan to stay in the home for years to come, as these essential repairs must be taken care of before they cause the house to lose value. It is vital to look after the minor problems such as a leaky faucet or a loose cabinet to ensure that your house doesn't undergo any long-term damage. As soon as you notice a problem, fix it since this will help avoid a larger expense later on.
Cosmetic Touch-Ups: A paint job, new double-paned windows and new carpeting will increase the price of a house virtually dollar-for-dollar. Neutral colored paint and eliminating clutter can make a world of difference. However, don't go overboard with home improvement projects that will push a house too much above the current average value of homes in your neighborhood. It is important to make sure that your home has standards that are in-line with the other houses in the neighborhood, but you do not want to price yourself out of the market.
Single Agency
Florida law requires all Real Estate Agents to explain the “Agency Relationship” options available to Sellers and Buyers of residential real estate.
The law established three types of agency:
* Single Agency
* Transaction Brokerage
* No Brokerage Relationship
Single Agency: The policy of Coldwell Banker Schmitt is to provide
the greatest possible degree
of service to our clients, which only occurs in a Single Agency relationship.
For that reason, the company adopted Single Agency as the primary
and preferred relationship
for working with our clients.
As a Single Agent, we provide you with the full spectrum of services
including the fiduciary
duties of loyalty, confidentiality and obedience.
The benefit to you is that we place your interest above all others,
including our own!
While we believe this type of relationship is what
our clients expect and deserve, most Real Estate Companies have opted
not to adopt Single Agency as the primary and preferred relationship
for working with buyer and seller. They have chosen Transaction Brokerage,
which, by law, is the assumed relationship between a buyer and agent
or seller and agent unless they agree to Single Agency or a No Brokerage
Relationship.
Transaction Broker: As a Transaction Broker, agents are required to facilitate the transaction by assisting both the buyer and seller, and not represent one party to the detriment of the other. They provide fair and honest dealing, skill, care and diligence, accounting for all funds, and disclosure of all known facts that materially affect the value of a property in which you have interest. The reason most companies have adopted Transaction Brokerage is for the reduced level of liability versus Single Agency.
No Brokerage Relationship
The agent owes you three duties:
* To deal with you honestly and fairly;
* To disclose all known facts that materially affect the value of the
property which are not readily observable to you;
* And, to account for all funds entrusted to the agent.
The key point for the No Brokerage Relationship (non-representation) is to not disclose any information you want held in confidence until entering into an agency relationship.
My VIP Selling Program
As Your agent it's important that you know my competitive advantages.



